Art in Motion

After having worked on all types of surfaces and sizes (wooden or fabric canvases, walls or facades, different pieces of clothing, mobile phones, surfboards, cars, mirrors...), the artist Javier Peña seeks to go one step further. later. Brands such as Porsche Ibérica or Mercedes AMG have been relying on the talent of Javier Peña for years, but it was BMW Motorrad Iberica that proposed the great challenge of painting a motorcycle.The idea initial was to intervene exclusively on the tank of an R18 through an explosion of color very typical of JP's personal brand and generate very aspirational content. The result was so impressive that the project continued with the different components, as well as a modification of the motorcycle itself (seats, handlebars, indicators,...) until it became a Bobber. The impact was such that BMW Motorrad continued betting on the artist but this time challenging his own limits with an electric motorcycle (CE04). On this occasion, a change of paradigm can be seen since the colors are not characteristic of his palette and the shapes are no longer fluid to become more transgressive and geometric figures. Once again, this art form left no one indifferent.